John-Paul (JP) Barker is the Regional Market Leader for the West of England & Wales. He is a Consulting Partner and has been with PwC for over 25 years. He has previously led PwC UK’s Strategy& practice for 3 years and has been a member of the Global Strategy& Leadership team and also a member of the PwC UK Consulting Executive Team. In his Regional Market Leader role, JP is driving PwC’s growth ambition in Cardiff.